Design grounded in place,
telling  stories  of land,
people & environment. 

I’m Hillary Roedell, the designer and illustrator behind Maypop Design. My work is rooted in the landscapes of Florida, where I draw inspiration from the plants, wildlife, and stories that shape this place. I believe design can do more than communicate — it can connect people to the environments and communities around them. Through illustration, branding, and storytelling, I create visuals that are thoughtful, organic, and grounded in purpose. I love collaborating with those who share a passion for nature and place, crafting design that uplifts and celebrates the landscapes we call home.

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